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A SMART Marketing podcast that brings in top business leaders, subject matter experts, and consultants to share tips and strategies to help companies market more effectively. Each episode focuses on a specific topic and provides both strategic and tactical advice that marketers can implement in their own business.
Episodes
Friday Sep 27, 2024
Friday Sep 27, 2024
In Part 2 of the Contagious book review, we explore the role of triggers in shaping what people talk about. Jonah Berger explains how linking your brand to everyday cues can keep it top of mind for your audience. Learn practical examples of how to create associations that lead to increased brand awareness and ongoing conversation.
Friday Sep 27, 2024
Friday Sep 27, 2024
In the first episode of our Contagious book review series, we dive into the power of "social currency." Learn how people share things that make them look good, and how you can use this to increase visibility and spread for your brand or product. Discover why exclusivity, insider knowledge, and making your audience feel special can fuel word of mouth.
Tuesday Jul 27, 2021
Tuesday Jul 27, 2021
Imagine launching a great new website and your search engine traffic (and leads) all disappear overnight! Unfortunately, this happened to well established company recently, and here is how we helped them recover!
Wednesday Apr 07, 2021
Wednesday Apr 07, 2021
This episode identifies the reasons why you might consider a rebrand and how to effectively start and roll-out the rebranding process.
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
Ask yourself these 3 key questions before starting your next Facebook advertising campaign and you're sure to drive more return on investment!
Thursday Feb 04, 2021
Thursday Feb 04, 2021
In this episode, Brad Smith and Mackenzie Froese discuss email marketing in 2021 and share three very specific tips you can use to drive more leads and business from your email marketing efforts.
Friday Jan 29, 2021
Friday Jan 29, 2021
What does 2021 have in store for content marketers? In this episode, we will share our thoughts on where content marketing will head in 2021 and what you can do to take advantage of these trends for your business. From rich media to influencers, there are five keys shared that you're going to want to address in your marketing plans this year.
Thursday Aug 13, 2020
Thursday Aug 13, 2020
On this episode of BARQAR Bites we cover:
- Zero Click Search - What is it and why does it matter?
- How content marketing has changed
- Writing for the reader AND the search engine
- How to earn a coveted feature snippet
- The importance of video and rich media for SEO
Friday Jul 31, 2020
Friday Jul 31, 2020
In this episode, we talk about the importance of choosing the right keywords to ensure your investment in Search Engine Optimization pays off. We examine the 5 key metrics we evaluate during our keyword research and we share some of the tools that help us.
Monday Jul 06, 2020
Monday Jul 06, 2020
In this episode, the team talks about some of our favorite new marketing tools. We discuss SparkToro, Headliner.app, OptinMonster, Instories and NetSocial.