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A SMART Marketing podcast that brings in top business leaders, subject matter experts, and consultants to share tips and strategies to help companies market more effectively. Each episode focuses on a specific topic and provides both strategic and tactical advice that marketers can implement in their own business.
Episodes
Tuesday Jul 27, 2021
Tuesday Jul 27, 2021
Imagine launching a great new website and your search engine traffic (and leads) all disappear overnight! Unfortunately, this happened to well established company recently, and here is how we helped them recover!
Wednesday Apr 07, 2021
Wednesday Apr 07, 2021
This episode identifies the reasons why you might consider a rebrand and how to effectively start and roll-out the rebranding process.
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
Ask yourself these 3 key questions before starting your next Facebook advertising campaign and you're sure to drive more return on investment!
Thursday Feb 04, 2021
Thursday Feb 04, 2021
In this episode, Brad Smith and Mackenzie Froese discuss email marketing in 2021 and share three very specific tips you can use to drive more leads and business from your email marketing efforts.
Friday Jan 29, 2021
Friday Jan 29, 2021
What does 2021 have in store for content marketers? In this episode, we will share our thoughts on where content marketing will head in 2021 and what you can do to take advantage of these trends for your business. From rich media to influencers, there are five keys shared that you're going to want to address in your marketing plans this year.
Thursday Aug 13, 2020
Thursday Aug 13, 2020
On this episode of BARQAR Bites we cover:
- Zero Click Search - What is it and why does it matter?
- How content marketing has changed
- Writing for the reader AND the search engine
- How to earn a coveted feature snippet
- The importance of video and rich media for SEO
Friday Jul 31, 2020
Friday Jul 31, 2020
In this episode, we talk about the importance of choosing the right keywords to ensure your investment in Search Engine Optimization pays off. We examine the 5 key metrics we evaluate during our keyword research and we share some of the tools that help us.
Monday Jul 06, 2020
Monday Jul 06, 2020
In this episode, the team talks about some of our favorite new marketing tools. We discuss SparkToro, Headliner.app, OptinMonster, Instories and NetSocial.
Monday Jun 15, 2020
Monday Jun 15, 2020
In this episode, BARQAR's social PPC experts Matt Lozar and Hannah Eberle talk about using Facebook ads to help drive awareness, generate traffic and increase sales. We cover:
- Different types of Facebook ads
- The difference between a simple "boost" and a truly targeted ad campaign
- Using Remarketing to drive repeat business
- Lead generation vs. branding campaigns
- Linking to a landing page vs. Facebook lead capture
- More
Monday Jun 01, 2020
Monday Jun 01, 2020
In this episode, Matt Lozar, Director of Recruitment Marketing shares tips on how companies can attract and hire the right people to give your business a competitive advantage.
- What is recruitment marketing and why does it matter?
- 4 Pillars of Recruitment Marketing
- How to use technology to lower recruitment ad costs
- How to become an Employer of Choice