BARQAR Bites Podcast
Preserving Your Google Rank With a New Website

Preserving Your Google Rank With a New Website

July 27, 2021

Imagine launching a great new website and your search engine traffic (and leads) all disappear overnight! Unfortunately, this happened to well established company recently, and here is how we helped them recover!  

How to Rebrand Your Business - Keys to Rebranding

How to Rebrand Your Business - Keys to Rebranding

April 7, 2021

This episode identifies the reasons why you might consider a rebrand and how to effectively start and roll-out the rebranding process. 

Facebook Advertising -3 Key Questions to Improve Campaign Performance

Facebook Advertising -3 Key Questions to Improve Campaign Performance

March 31, 2021

Ask yourself these 3 key questions before starting your next Facebook advertising campaign and you're sure to drive more return on investment!

2021 Email Marketing Best Practices

2021 Email Marketing Best Practices

February 4, 2021

In this episode, Brad Smith and Mackenzie Froese discuss email marketing in 2021 and share three very specific tips you can use to drive more leads and business from your email marketing efforts. 

2021 Top Content Marketing Trends

2021 Top Content Marketing Trends

January 29, 2021

What does 2021 have in store for content marketers?  In this episode, we will share our thoughts on where content marketing will head in 2021 and what you can do to take advantage of these trends for your business.  From rich media to influencers, there are five keys shared that you're going to want to address in your marketing plans this year. 

SEO Tips: How to Win a Featured Snippet and Zero Click Search

SEO Tips: How to Win a Featured Snippet and Zero Click Search

August 13, 2020

On this episode of BARQAR Bites we cover:

  • Zero Click Search - What is it and why does it matter?
  • How content marketing has changed
  • Writing for the reader AND the search engine
  • How to earn a coveted feature snippet
  • The importance of video and rich media for SEO

 

5 Tips For Choosing the RIGHT SEO Keywords and Driving More Web Traffic

5 Tips For Choosing the RIGHT SEO Keywords and Driving More Web Traffic

July 31, 2020

In this episode, we talk about the importance of choosing the right keywords to ensure your investment in Search Engine Optimization pays off. We examine the 5 key metrics we evaluate during our keyword research and we share some of the tools that help us.  

Our New Favorite Digital Marketing Tools

Our New Favorite Digital Marketing Tools

July 6, 2020

In this episode, the team talks about some of our favorite new marketing tools. We discuss SparkToro, Headliner.app, OptinMonster, Instories and NetSocial.

How to Use Facebook Advertising to Grow Your Business

How to Use Facebook Advertising to Grow Your Business

June 15, 2020

In this episode, BARQAR's social PPC experts Matt Lozar and Hannah Eberle talk about using Facebook ads to help drive awareness, generate traffic and increase sales. We cover:

  • Different types of Facebook ads
  • The difference between a simple "boost" and a truly targeted ad campaign
  • Using Remarketing to drive repeat business
  • Lead generation vs. branding campaigns
  • Linking to a landing page vs. Facebook lead capture
  • More
Recruitment Marketing: How to Attract and Hire the Right People for Your Business

Recruitment Marketing: How to Attract and Hire the Right People for Your Business

June 1, 2020

In this episode, Matt Lozar, Director of Recruitment Marketing shares tips on how companies can attract and hire the right people to give your business a competitive advantage. 

  • What is recruitment marketing and why does it matter?
  • 4 Pillars of Recruitment Marketing
  • How to use technology to lower recruitment ad costs
  • How to become an Employer of Choice
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