BARQAR Bites Podcast
5 Tips For Choosing the RIGHT SEO Keywords and Driving More Web Traffic

5 Tips For Choosing the RIGHT SEO Keywords and Driving More Web Traffic

July 31, 2020

In this episode, we talk about the importance of choosing the right keywords to ensure your investment in Search Engine Optimization pays off. We examine the 5 key metrics we evaluate during our keyword research and we share some of the tools that help us.  

Our New Favorite Digital Marketing Tools

Our New Favorite Digital Marketing Tools

July 6, 2020

In this episode, the team talks about some of our favorite new marketing tools. We discuss SparkToro, Headliner.app, OptinMonster, Instories and NetSocial.

How to Use Facebook Advertising to Grow Your Business

How to Use Facebook Advertising to Grow Your Business

June 15, 2020

In this episode, BARQAR's social PPC experts Matt Lozar and Hannah Eberle talk about using Facebook ads to help drive awareness, generate traffic and increase sales. We cover:

  • Different types of Facebook ads
  • The difference between a simple "boost" and a truly targeted ad campaign
  • Using Remarketing to drive repeat business
  • Lead generation vs. branding campaigns
  • Linking to a landing page vs. Facebook lead capture
  • More
Recruitment Marketing: How to Attract and Hire the Right People for Your Business

Recruitment Marketing: How to Attract and Hire the Right People for Your Business

June 1, 2020

In this episode, Matt Lozar, Director of Recruitment Marketing shares tips on how companies can attract and hire the right people to give your business a competitive advantage. 

  • What is recruitment marketing and why does it matter?
  • 4 Pillars of Recruitment Marketing
  • How to use technology to lower recruitment ad costs
  • How to become an Employer of Choice
Search Engine Optimization Strategies: Why Investing in SEO Makes Sense in a Down Economy

Search Engine Optimization Strategies: Why Investing in SEO Makes Sense in a Down Economy

May 19, 2020

In this episode, BARQAR's SEO Manager Dan Hoang shares tips and strategies for search engine optimization. You'll see practical tips to help:

  • Determine your short- and long-term goals
  • Choosing a solid keyword strategy
  • What type of content will help you rank well in search
  • How to develop a more wholistic search and online strategy
  • How to know if your SEO and website are working
How To Market, Sell and Drive Revenue for Your Business During a Pandemic

How To Market, Sell and Drive Revenue for Your Business During a Pandemic

May 12, 2020

On this episode, sales expert Ryan Maher discussed how COVID-19 has impacted marketing and sales outreach:

  • Which industries have been hit the hardest and which are growing
  • How marketers should adjust their messaging
  • How to pivot your business model
  • Using marketing to generate more inbound leads
  • Why an integrated sales and marketing approach is essential today
BARQAR Bites: Digital Marketing Tips During a Pandemic

BARQAR Bites: Digital Marketing Tips During a Pandemic

May 6, 2020

On this episode of BARQAR Bites, we talk with Brad Bialy, Digital Marketing Manager at BARQAR. Brad discusses tips and strategies to help market your business during the Pandemic, connect with your clients and employees, and show you care.  

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