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A SMART Marketing podcast that brings in top business leaders, subject matter experts, and consultants to share tips and strategies to help companies market more effectively. Each episode focuses on a specific topic and provides both strategic and tactical advice that marketers can implement in their own business.
Episodes

Wednesday Oct 09, 2024
BARQAR Book Review - Impossible to Ignore: Using Triggers to Drive Action: Part 2
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
In this episode of Barker Bites, Brad Smith continues the journey into Dr. Carmen Simon’s Impossible to Ignore by breaking down the power of triggers—those environmental cues that activate memories and drive action. Learn how to create strong associations between your content and everyday triggers that your audience encounters. Whether it’s a visual, an emotion, or a situation, triggers play a key role in helping your message resurface at the perfect moment. If you’re looking to increase the effectiveness of your content, this episode is a must-listen for understanding how to leverage triggers for maximum impact.
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