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A SMART Marketing podcast that brings in top business leaders, subject matter experts, and consultants to share tips and strategies to help companies market more effectively. Each episode focuses on a specific topic and provides both strategic and tactical advice that marketers can implement in their own business.
Episodes
Friday Sep 27, 2024
Friday Sep 27, 2024
In Part 2 of the Contagious book review, we explore the role of triggers in shaping what people talk about. Jonah Berger explains how linking your brand to everyday cues can keep it top of mind for your audience. Learn practical examples of how to create associations that lead to increased brand awareness and ongoing conversation.
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